Module 1: Introduction to Digital Marketing 📖

• What is Digital Marketing?

• Evolution and Importance

• Key Channels and Platforms

Module 2: Website Optimization 🌐

• Basics of Website Creation

• Importance of UX/UI in Marketing

• Introduction to Landing Pages

  • ✅ Best Practices

  • ✅ A/B Testing Basics

Module 3: Search Engine Optimization (SEO) 🔍

• Understanding SEO Fundamentals

• On-page SEO Techniques

• Off-page SEO Strategies

• Technical SEO Essentials

• Tools: Google Search Console, SEMrush

Module 4: Social Media Marketing 📱

• Overview of Social Media Platforms

• Content Strategy for Social Media

  • 🎯 Posting Frequency

  • 🎯 Audience Targeting

• Paid Advertising (Facebook, Instagram, LinkedIn Ads)

Module 5: Email Marketing 📩

• Building an Email List

• Crafting Engaging Newsletters

• Automation and Drip Campaigns

• Best Tools: Mailchimp, HubSpot

Module 6: Paid Advertising (PPC) 💰

• Google Ads Fundamentals

• Facebook and Instagram Ad Setup

• Budgeting and ROI Calculation

• Retargeting Strategies

Module 7: Content Marketing & Copywriting ✍️

• Blog Writing 101

• Content for Branding vs. Lead Generation

• SEO Content Creation

• Copywriting Techniques for High Conversions

Module 8: Analytics and Reporting 📊

• Introduction to Google Analytics

• Reading Campaign Reports

• Key Metrics to Track

• Optimizing Campaigns Based on Data

Module 9: Capstone Project 🚀

• Develop and Execute a Real Digital Marketing Campaign

• Prepare a Marketing Report and Presentation

• Peer Review and Feedback Session